Download Aerospace Marketing Management: Manufacturers · OEM · by Philippe Malaval PDF

By Philippe Malaval

Aerospace advertising Management is a advertising guide dedicated to:

-the aeronautics quarter: elements providers, plane brands, and airways,
-the house zone: providers, integrators, and repair services.

It provides the necessities of selling from easy techniques similar to segmentation, positioning and the promoting plan, to the product coverage, pricing, distribution and verbal exchange. This e-book additionally comprises particular chapters on undertaking advertising, model coverage, gaining loyalty via upkeep and coaching, repayment, and alliance suggestions. different chapters express the recent adjustments because of web:

-e-procurement for the acquisition method,
-interactive conversation with web pages,
-e-ticketing for the airways to arrive ultimate shoppers.

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Read or Download Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers PDF

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Extra resources for Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Sample text

A grading table can be made and applied to the different propositions, scoring each criteria, and these values should be weighted as a function of the essential character of each of the different characteristics. For anything concerning foundation goods, negotiations can last several months. There are frequent exchanges of proposals and counter proposals between the 40 Aerospace Marketing Management company and its suppliers. Quite apart from the rational arguments, the supplier who produces a made to measure solution is at a great advantage.

Copyright DGAC-Veronique Paul. 6. uk. 7. See Chapter 3, Business Marketing Intelligence. 8. See Chapter 4, Market Segmentation and Positioning. 9. , (1999), Principles ofMarketing, Prentice-Hall, New Jersey. 10. See Chapter 5, Marketing and Commercial Action Plan. II. See Chapter 4, Market Segmentation and Positioning. 12. See Chapter 7, Marketing of Services. 13. See Chapter 10, Project Marketing. 14. Source: A1catel Space. 15. See Chapter 9, Selecting Distribution Channels and Sales Team Management.

According to how successful the product is a few years later, the company can still choose the buying-in solution. And this new task situation also corresponds to a new product launch phase and in particular to those for which price is less important than quality. 4 The behavior of professional buyers In the wake of work by Levitt, many researchers have focused on the behavior of industrial buyers. 17) also called the Buygrid model, uses both the three buying situations (Buyclass) and the different phases of the buying process (Buyphases).

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