By Peter Gloor
Pursuing new principles is obviously tips on how to achieve enterprise virtue within the new millennium. yet it is not adequate to easily chase after rules that experience already occurred. to actually gain, participants and agencies need to foster the recent inventive impulses round them. "Coolfarming" exhibits readers how they, like bee keepers, can nurture fascinating traits and unharness their artistic swarm's output of 'next mammoth ideas.' This ebook gains genuine lifestyles examples from Linux to Twilight, from Procter & Gamble to Apple. those that are looking to remain prior to the curve and journey a wave of revenue have to the way to locate, boost, and popularize the tendencies of the next day to come. "Coolfarming" is the reply.
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Additional info for Coolfarming: Turn Your Great Idea into the Next Big Thing
Her dance tells the other bees where to find the honey source. The more excited the first waggle dancer is, SWARM CREATIVITY ❙ 41 the more other bees will join the dance and subsequently start flying to the same honey source. In fact, it makes more sense to look at the entire swarm of bees as one immortal superorganism rather than focusing on the individual bee. The way that bees swarm—creating a superorganism—can be a blueprint for the “creator-COIN-CLNCIN” process. While a swarm of bees splits and replicates to carry on and improve its gene pool, the members of COINs grow in number and split as carriers of new ideas and trends.
Once enough bees in the swarm accept the merits of the new hive location, the swarm literally explodes, which means it gets over the tipping point. This explosion is triggered by the coolhunting bees, the CLN and COIN members beeping at other bees, climbing from one bee to the next within the swarm cluster. Beeping is different from waggle dancing; it is a much faster way for the CLN and COIN members to convince their sisters of their idea by simply telling them that the time has come to move on to the new location.
This was totally unexpected because—in the age of telecommunication—it is quite easy to contact anybody, anywhere, using the phone, e-mail, or other electronic means of communication. And yet, scientists communicated much more with scientists from other companies within a fifteen-minute driving distance. Also, the most active communication partners of the start-ups were not other start-ups, but, by a large margin, the two universities: MIT and Harvard. Note that the researchers at MIT and Harvard did not actively participate in the study; even so, MIT and Harvard were at the center of the communication because they were so frequently named by the start-up researchers.