Download Corporate Video Production. Beyond the Board Room (And OUT by Stuart Sweetow PDF

By Stuart Sweetow

Go past the tasteless talking-head and PowerPoint slide-style of so much company video clips and how one can land coveted company contracts with those entire recommendations from an veteran. Stuart Sweetow teaches you the way to make resourceful company video clips with attention-grabbing layout, rhythmic modifying tips, and crucial scriptwriting and interview recommendations. how you can shoot on situation or in a studio and the way to paintings with employees-turned-actors. additionally, detect how one can get contracts and to provide on-line video clips and podcasts for firms, govt companies and non-profit organizations.

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Extra resources for Corporate Video Production. Beyond the Board Room (And OUT of the Bored Room)

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Then I got very busy, and I was so consumed with productions that I was forgetting to invoice my clients. That is one of the many tasks a bookkeeper will perform on a routine basis. That person needs not know the video business, but a bookkeeper with clients in the service sector is probably better than one who works with a store or a company that sells products. Register your business with your city; a city business license is cheap, and your city may offer services to new businesses. For example, some have arrangements with the Small Business Administration (SBA) to provide free business consulting with SCORE (Service Corps of Retired Executives).

To find governmental agencies, start with your city, county, and state purchasing or contracting divisions. For the federal government, the GSA (General Services Administration) and the SBA (Small Business Administration) are your best bets. Later in this chapter we provide information about those two agencies. When the organization issues an RFP, sometimes the actual budget amount is stated, and the bidders, in their proposals, divide those funds into line items or tasks. The bidder explains how much time each item will take to complete and the costs 29 30 Chapter 2 MARKETING YOURSELF AS A PRODUCER of any materials.

Detail your individual competencies that relate to the specific project. Consider offering two or more alternate budgets so you can increase the odds of becoming the winning bidder. Sometimes the bidding process includes a “bidders’ conference” where the client meets with all the video producers who wish to submit proposals. The company representative answers questions from the bidders and sometimes will provide additional information not included in the RFP. While it may feel awkward to be in a room with your competitors, you can use this to your advantage by collecting their business cards or contact information.

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